As the North American launch partner for At.Kollektive’s Season 3 collection, we were tasked with advertising the collection and premiering the launch both in-store and online. In order to take a creative approach, we sent one of our associates to the At.Kollektive leather factories in Europe. The goal was to film a video showing the process of their leather creation and inform our audience of what makes the material used in this collection so unique. The asset we created was shared to both our instagram and At.Kollektive’s.

For the launch event, we partnered with Sushi-San to provide hand rolls to guests as they came and viewed the collection. We had the store emptied out and only had At.Kollektive pieces on display. Below you can find in depth recaps on the event that I wrote.

At.Kollektive Factory Visit Overview: Click Here.

At.Kollektive Launch Event Overview: Click Here.