In order to increase our brand awareness and expand our audience, I lead the collaboration with Instagram moodboard account @aplasticplant for his first ever in-store merch pop up. Aplasticplant, known as ‘Plant’ by his fans, keeps his identity a secret but has garnered over 491K followers that love the community they belong to. I designed a collaborative shirt and set up a 2-day pop up and installation at our SVRN Chicago flagship location.

The pop up was a huge success with a line down the block on the opening day.

I also wrote a press release and was able to get placements in Hypebeast, Modern Notoriety, and Block Club Chicago.